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Lean into Change

Associations Now Board Brief
Winter 2021
“As you turn from crisis management and survival to focusing on the future, it’s important to adopt a resilient mindset and embrace continuous learning.”

Leveraging the Pandemic’s Disruption to Adopt Foresight and Drive Innovation

Association Ventures Playbook

December 2020

“Adopting and embracing a culture of foresight is one framework to explore new strategies and new business lines, especially during this period of uncertainty and when there are no available best practices to follow.”

Reimagine and Partner to Grow Association Events Revenue

Association Ventures Playbook

July 2020

“With the pandemic’s continued spread and the ongoing need to be physically distant, our evolving event strategies now aim to embrace new audiences in novel ways.”


Putting the Participant First

Association Ventures Playbook

June 2020

“Think of various participant pathways and desired outcomes and don’t offer the one-size-fits-all event experience. By broadening your scope, you create opportunities to meet people where they are, serve immediate participant needs and advance the organization’s mission and financial goals.”


Designing Association Events in the COVID New Normal

Association Ventures Playbook

May 2020

“If you are willing to set aside how you used to structure your events and start with a blank slate, you can open your thinking to new service lines and new business models.”

Annual Conference Disruption: Lessons Learned from the 2020 Pandemic
April 2020
Interviews with association leaders who had to cancel at least some portion of their spring 2020 annual conference.

Strategic Planning as It Relates to Relationship-Building, Engagement, and Affiliation

Membership Essentials: Recruitment, Retention, Roles, Responsibilities, and Resources Second Edition


“Membership may not be a pillar of your strategic plan in and of itself, but by putting membership at the center of the conversation, you are setting the best possible focus for your strategic planning efforts.”

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