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  • Kristine Metter, MS, CAE

Simply Focused

As we move through this Spring filled with daily pandemic news and continued physical distancing, we have an opportunity to turn inward and simplify. Our personal priorities are likely physical and mental health, caring for our family, and connecting to our friends. Our professional priorities are likely serving our members with curated resources that cut through the sea of information and creating vibrant virtual communities.

This return to the basics helps us to dedicate resources to what is most important and to pause items that don’t need immediate attention. We might even be able to identify those fringe programs that can be jettisoned altogether.

No one knows what the new normal will look like, but I think it will be simpler and more focused. This new streamlined mode will allow us to be nimble, innovative, adaptable, and relevant. And we’ll be stronger in the long run.


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